Highbanks Learning Center
Grade 1MARKETING ESSENTIALS - Career Prep

Highbanks Learning Center – MARKETING ESSENTIALS - Career Prep

Mar 2026 · 2nd Semester

This course blends theory and practice to facilitate immediate implementation and impact. Students will learn to develop strategic marketing with sales and customer plans. A review of the marketing environment is used to help develop the segmentation, targeting and market positioning strategy for implementation along with the marketing mix (product, price, place and promotion). The goal is the identification and delivery of organizational competitive advantage and customer satisfaction – key to

Prerequisites: Business Ownership

Grades: High School (9-12)

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