Heritage High School – Sports Management

Mar 2026 · 2nd Semester

Required: Program Qualification Form and Interview The Sports Management course is an Internship Program for second year Sports & Entertainment Marketing students who are serious about pursuing a career in sports and/or entertainment fields. Work experience will consist of an unpaid internship with one or more businesses over the course of the school year. Possible areas of work include but are not limited to: Ticket Sales, Customer Service, Facility and Event Operations, Social Media and Web Development, Public Relations and Communications, Athletic Training Center Operations, Recreational Sports and Marketing Sales and Service. In addition to the internship experience, time will also provide enrichment opportunities including guest speakers, class and virtual instruction, and on-site visits to venues in Frisco and the Dallas/Fort Worth area pertaining to sports and entertainment. Since students in this class will be functioning directly in a sports/entertainment environment, it is important that they have excellent communication, computer, reading and writing skills. DECA membership fee may be required for this course. Students must provide their own transportation to and from off-campus internship site. Science, Technology, Engineering & Mathematics “PLTW” – Project Lead the Way Courses: