Heritage High School – Practicum in Marketing II (Work-Based Learning)

Mar 2026 · 2nd Semester

Students gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to create the marketing mix. This course covers technology, communication, customer-service, and management level skills. The practicum course is a paid (job after school hours) career experience for students participating in a coherent sequence of career and technical education courses in marketing education. The curriculum will present project-based learning activities that will give the students the opportunity to apply newly acquired marketing skills in real world situations. Students must provide their own transportation to and from their off-campus employment.