Heritage High School – Advertising

Mar 2026 · 2nd Semester

Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. The curriculum will present embedded DECA principles and projectbased learning that will give the students the opportunity to apply newly acquired marketing skills in real world situations.