Hardin Valley Academy – Marketing and Management I: Principles

Mar 2026 · 2nd Semester

Marketing and Management I: Principles is the Level 2 Course for the Marketing Management and Entrepreneurship programs of study in the Marketing Career Cluster. It can also suffice as the Level 1 course in the Supply Chain Management program of study. The course focuses on the study of marketing concepts and their practical applications. Students will examine the risks and challenges that marketers face to establish a competitive edge in the sale of products and services. Topics covered include foundational marketing functions such as promotion, distribution, and selling, as well as coverage of economics fundamentals, international marketing, and career development. Upon completion of this course, proficient students will understand the economic principles, the marketing mix, and product development and selling strategies. Credit 1 - Grade Level 10 – 11 Social Media Marketing and Analytics: (NIC) Social Media Marketing & Analytics is a study of concepts and principles used in social media marketing. Students will examine the uses, marketing strategies and data generated by social media marketing. Subject matter includes foundational social media knowledge, social media marketing strategies, communication and ethical responsibilities. Prerequisite(s): Marketing and Management I: Principles. Credit: 1 – Grade Level 11-12 Aligned National Industry Credential (NIC): Hootsuite Social Media Marketing (Tier 2)