Greenville Senior High Academy – Marketing Honors

Mar 2026 · 2nd Semester

Honors level marketing course dives deeper into the Marketing Mix: Planning, advertising, merchandising, sales and promotion. Several units will discuss Social Media/Content Marketing, Digital Marketing. This marketing course will help students prepare for a career in marketing. This course will focus on the concepts, tools, and analysis that underlie marketing decisions. We will focus on the demand side: the underlying demands of the environment, customer behavior and competitive behavior that affect marketing decisions. Through the use of hands-on applications and the Internet, students will be provided with an understanding of the industry and how basic marketing principles apply to a wide range of activities. Topics include categories of branding, licensing, advertising, entertainment products, promotions and the differences and similarities between the two industries. This course investigates the strategies that lead to effective marketing campaigns; including advertising, promotion, and public relations. Students will engage in hands-on practice that expand their creativity and allow them to develop and communicate their own marketing campaigns. Recommended - Subscription to Harvard Business Review