Grandview High School – Ce Marketing 2: Social Media & Advertising

Mar 2026 · 2nd Semester

Social Media for Business teaches students how to use social media as a business strategy and covers how to match that strategy with the goals of the business. This course addresses current trends, ethics, regulations, legal challenges, strategy, content development, and change management. This course helps students develop a better understanding of how marketing with social media is similar to and different from traditional marketing and how to best use online methods to further business goals. Examines the principles and practices of advertising and its relationship to business in order to promote a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy and layout, and ethical considerations. Marketing 2/DECA students will develop leadership skills through planning and implementing community service and social activities. Students will also be eligible to travel and compete in marketing competitions, both locally and nationally. Membership and involvement in DECA is an integral part of the marketing program and fees are involved.