Geist Elementary SchoolDIGITAL MARKETING

Apr 2026 · 2nd Semester

(Ivy Tech MKTG 252 and MKTG 257) Digital Marketing is a two-semester course that provides an introduction to the world of e-commerce and digital marketing media. The course covers how to integrate digital media and e-commerce into organizational and marketing strategy. Students will explore e-commerce applications and the most popular digital marketing tactics and tools. Emphasizes familiarity with executing digital media, understanding the marketing objectives that digital media can help organizations achieve, and establishing and enhancing an organization’s digital marketing presence. Requir

Prerequisites: – Marketing Fundamentals

Grades: 11,12

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