E E Smith High – Sport and Event Marketing III Honors
Apr 2026 · 2nd Semester
The Sports and Event Marketing III course is designed to give students a more advanced look at the sports and entertainment industry. Students will be exposed to new industry advancements like NIL (Name, Image and Likeness), e-sports and advanced digital marketing that would not be covered in traditional or lower-level courses. The class will also expose students to the hard and soft skills required to pursue a career within the industry. All of the learning will culminate in an end-of-year project where students will rebrand an existing professional franchise and create a launch plan that incorporates all of their learning.
Prerequisites: Sport and Event Marketing II Honors
Grades: 9, 10, 11, 12
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