Dublin Scioto High School – Applied Marketing

Mar 2026 · 2nd Semester

Students will obtain fundamental knowledge of marketing activities, including sales channels, marketing-information management, marketing research, market planning, marketing communications, pricing, product and service management, branding and selling. They will conduct marketing research, identify target markets, conduct market and competitive analyses, forecast sales, set marketing goals, establish a marketing budget and develop a marketing plan. Legal and ethical issues in marketing will be addressed. Employability skills, technology, leadership and communications will be incorporated in classroom activities. Dublin Business Academy - A115 2 periods/day Grades: 11-12 Credits: 2 HS credits Entrepreneurship Academy - A125 Students interested in entrepreneurship will learn foundational knowledge tailored to starting and growing a business. Students in this project-based course will practice Design Thinking applied to planning, creating and presenting ideas with confidence. Students will engage in real-world learning with business professionals and mentors and develop an entrepreneurial mindset, skills and behaviors. The Dublin Entrepreneurship Academy is comprised of the following courses: