Dr Wright L Lassiter Jr Early College High SchoolAdvertising

Mar 2026 · 2nd Semester

Advertising is designed to introduce the student to principles andpractices of advertising and sales. Students gain knowledge oftechniques used in advertising including print, broadcast, anddigital media. This course explores the social, ethical, and legalissues of advertising, historical influences, strategies, and mediadecision processes as well as integrated marketingcommunications. This course provides an overview of howcommunication tools can be used to reach target audiences andincrease consumer knowledge.

Grades: 9-12

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