Costello Elementary School – Marketing Research Capstone (formerly Honors Marketing)
Apr 2026 · 2nd Semester
The purpose of the course is to provide students with a dynamic, project-based learning experience focused on advanced research and practical applications in marketing. Students will collaborate on diverse, real-world marketing projects, utilizing cutting-edge strategies and analytical tools to address complex challenges. The course emphasizes critical thinking, problemsolving, and creativity as students design, implement, and present comprehensive marketing research initiatives. By integrating theoretical knowledge with experiential learning, this course prepares students for leadership roles in the evolving marketing landscape while honing skills in strategic planning, market analysis, and professional communication. This course is curated for advanced DECA students.
Prerequisites: Marketing 1 and Advanced Marketing or Sports $^ +$ Entertainment Marketing
Grades: 10-12
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