Cordova High School – Marketing and Management I: Principles

Mar 2026 · 2nd Semester

Marketing and Management I: Principles focuses on the study of marketing concepts and their practical applications. Students will examine the risks and challenges that marketers face to establish a competitive edge in the sale of products and services. Topics covered include foundational marketing functions such as promotion, distribution, and selling, as well as coverage of economics fundamentals, international marketing, and career exploration. Upon completion of this course, proficient students will understand foundational marketing principles, the relevant economic principles, the marketin...