Clear Lake High School – Sports & Entertainment Marketing

Mar 2026 · 2nd Semester

Endorsement: Business & Industry Spectators of sports and entertainment are customers. Planning products or services and enticing these customers to buy is sports and entertainment marketing. In this course, students investigate promotions, advertising, sales, event marketing, and sponsorships as they relate to a diverse population and global society. Students will develop promotional plans, sponsorship proposals, endorsement contracts, and sports and entertainment marketing plans. Students will also explore career options in the sports and entertainment marketing areas. Endorsement: Business & Industry Eligible for Fall Exam Exemptions: Yes Notes: None. This course is designed as a comprehensive introduction to the principles and practices of marketing utilizing social media. Students will gain knowledge of techniques used in current advertising, including print and broadcast media. The social, ethical, and legal issues of advertising, historical influences, strategies, media decision processes as well as integrated marketing communications will be explored. The course provides an overview of how communication tools can be used in an attempt to reach target audiences and increase consumer knowledge. 7379 Entrepreneurship, 1 credit (state) Grade Level(s): 11-12 In this course, students will gain the knowledge and skills needed to become an entrepreneur. Students will learn the principles necessary to begin and operate a business. The primary focus will be to help students understand the process of analyzing a business opportunity, determine the feasibility of an idea using research, develop a plan to organize and promote the business and its products and services, and to understand the capital required, return on investment desired, and potential for profit.