Chattahoochee High School – Marketing Management
Mar 2026 · 2nd Semester
Marketing Management is the third course in the Marketing and Management pathway. Students assume a managerial perspective by applying economic principles in marketing, analyzing operation's needs, examining channel management and financial alternatives, managing marketing information, pricing products and services, developing product/service planning strategies, promoting products and services, purchasing, and professional sales. This course also includes global marketing where students analyze marketing strategies employed in the United States versus those employed in other countries.
Prerequisites: Marketing Principles and Marketing and Entrepreneurship
Grades: 11-12
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