Chattahoochee High School – Fashion, Merchandising and Retailing Essentials
Mar 2026 · 2nd Semester
Fashion, Merchandising and Retailing Essentials is the second course in the Fashion, Merchandising and Retail Management Pathway. This course introduces students to the retail industry including the fundamentals of fashion marketing, key marketing concepts essential to every business, types of businesses involved in the industry, and an array of career opportunities. Students will develop skills in such areas as fashion economics, marketing segmentation and target marketing, product selection and buying, and inventory systems.
Prerequisites: Marketing Principles
Grades: 10-12
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