Identifying Causal Flaws - GMAT Verbal

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Question

Advertisement: Coma Cola is the best-tasting cola on the market and we conducted a test using over 1000 cola consumers to prove it. Each consumer was given two identical cups filled with a carbonated beverage from the same fountain. One cup was filled with Coma Cola and the other was filled with unadulterated soda water. Ninety-nine percent of the consumers preferred the Coma Cola. So, Coma Cola is the best tasting cola available.

The advertisement’s reasoning is most vulnerable to criticism on the grounds that it fails to consider whether                                       

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Answer

The advertisement's claim, that Coma Cola is the best tasting cola, is based on 99% percent of cola consumers choosing it over soda water. The flaw in the experimental setup is that just because a consumer chooses Coma Cola over soda water, it does not mean that she will choose Coma Cola over any other cola, let alone over all other colas.

The correct answer recognizes that, in order to validly make such a claim, one would have to show a preference for Coma Cola over other colas, not over soda water (or even over other flavored soft drinks, as one of the incorrect answer choices indicates).

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