Marginal Analysis and Consumer Choice - AP Microeconomics
Card 1 of 30
Identify the term for $MU_X = MU_Y$.
Identify the term for $MU_X = MU_Y$.
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Equimarginal principle. Optimal allocation when marginal utilities are equalized.
Equimarginal principle. Optimal allocation when marginal utilities are equalized.
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What does an increase in $MU$ with consumption indicate?
What does an increase in $MU$ with consumption indicate?
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Marginal utility is not diminishing. Unusual case contradicting typical diminishing marginal utility.
Marginal utility is not diminishing. Unusual case contradicting typical diminishing marginal utility.
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Calculate marginal cost if $TC = 100$ and $\triangle Q = 5$.
Calculate marginal cost if $TC = 100$ and $\triangle Q = 5$.
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$MC = 20$. Change in total cost ($100$) divided by change in quantity ($5$).
$MC = 20$. Change in total cost ($100$) divided by change in quantity ($5$).
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Define consumer surplus.
Define consumer surplus.
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Difference between willingness to pay and actual payment. Benefit exceeding what consumer actually pays for good.
Difference between willingness to pay and actual payment. Benefit exceeding what consumer actually pays for good.
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Calculate $MR$ if $\triangle TR = 30$ and $\triangle Q = 3$.
Calculate $MR$ if $\triangle TR = 30$ and $\triangle Q = 3$.
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$MR = 10$. Change in total revenue ($30$) divided by change in quantity ($3$).
$MR = 10$. Change in total revenue ($30$) divided by change in quantity ($3$).
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What is the formula for marginal utility?
What is the formula for marginal utility?
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$MU = \frac{\triangle TU}{\triangle Q}$. Change in total utility divided by change in quantity.
$MU = \frac{\triangle TU}{\triangle Q}$. Change in total utility divided by change in quantity.
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What does a vertical budget line indicate?
What does a vertical budget line indicate?
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Infinite price for one good. One good has zero quantity available at any finite price.
Infinite price for one good. One good has zero quantity available at any finite price.
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What is the relationship between $MC$ and $AC$ when $MC < AC$?
What is the relationship between $MC$ and $AC$ when $MC < AC$?
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$AC$ is decreasing. When marginal cost is below average, it pulls average down.
$AC$ is decreasing. When marginal cost is below average, it pulls average down.
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What is the marginal utility per dollar spent?
What is the marginal utility per dollar spent?
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$\frac{MU}{P}$. Marginal utility divided by the price of the good.
$\frac{MU}{P}$. Marginal utility divided by the price of the good.
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Find the optimal consumption point on a budget line.
Find the optimal consumption point on a budget line.
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Point where an indifference curve is tangent. Where budget line touches highest possible indifference curve.
Point where an indifference curve is tangent. Where budget line touches highest possible indifference curve.
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What does an upward sloping indifference curve indicate?
What does an upward sloping indifference curve indicate?
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Violation of the non-satiation assumption. Consumer prefers less of at least one good, violating normal preferences.
Violation of the non-satiation assumption. Consumer prefers less of at least one good, violating normal preferences.
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Define the term 'utility'.
Define the term 'utility'.
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Satisfaction or pleasure from consumption. Subjective measure of happiness or benefit from consuming goods.
Satisfaction or pleasure from consumption. Subjective measure of happiness or benefit from consuming goods.
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What is the slope of a budget line?
What is the slope of a budget line?
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Ratio of the prices of two goods. Reflects relative opportunity cost between two goods.
Ratio of the prices of two goods. Reflects relative opportunity cost between two goods.
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Find the missing value: $MU = 10$, $P = 2$. Calculate $\frac{MU}{P}$.
Find the missing value: $MU = 10$, $P = 2$. Calculate $\frac{MU}{P}$.
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$\frac{MU}{P} = 5$. Simple division: $10 ÷ 2 = 5$.
$\frac{MU}{P} = 5$. Simple division: $10 ÷ 2 = 5$.
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In terms of utility, what does 'rational behavior' imply?
In terms of utility, what does 'rational behavior' imply?
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Maximizing total utility from consumption. Consumers seek to maximize satisfaction given their constraints.
Maximizing total utility from consumption. Consumers seek to maximize satisfaction given their constraints.
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What is the economic significance of a point inside the budget line?
What is the economic significance of a point inside the budget line?
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Under-utilization of budget. Consumer can afford more but chooses not to spend fully.
Under-utilization of budget. Consumer can afford more but chooses not to spend fully.
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Choose the option that defines an indifference curve.
Choose the option that defines an indifference curve.
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Shows combinations of goods with equal utility. Consumer is indifferent between any points on the curve.
Shows combinations of goods with equal utility. Consumer is indifferent between any points on the curve.
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What happens to $MU$ as consumption increases?
What happens to $MU$ as consumption increases?
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Marginal utility typically decreases. Follows the law of diminishing marginal utility.
Marginal utility typically decreases. Follows the law of diminishing marginal utility.
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What does a budget constraint represent?
What does a budget constraint represent?
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Combination of goods a consumer can afford. Limited by income and relative prices of goods.
Combination of goods a consumer can afford. Limited by income and relative prices of goods.
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What is the substitution effect?
What is the substitution effect?
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Change in consumption from relative price change. How quantity demanded changes when relative prices change.
Change in consumption from relative price change. How quantity demanded changes when relative prices change.
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Define opportunity cost.
Define opportunity cost.
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Value of the next best alternative foregone. The economic value of what you give up when making a choice.
Value of the next best alternative foregone. The economic value of what you give up when making a choice.
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Identify the formula for marginal revenue.
Identify the formula for marginal revenue.
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$MR = \frac{\triangle TR}{\triangle Q}$. Change in total revenue divided by change in quantity.
$MR = \frac{\triangle TR}{\triangle Q}$. Change in total revenue divided by change in quantity.
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Calculate $MC$ if $TC = 200$ and $\triangle Q = 10$.
Calculate $MC$ if $TC = 200$ and $\triangle Q = 10$.
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$MC = 20$. Change in total cost ($200$) divided by change in quantity ($10$).
$MC = 20$. Change in total cost ($200$) divided by change in quantity ($10$).
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If $P_X = 5$ and $MU_X = 20$, find $\frac{MU_X}{P_X}$.
If $P_X = 5$ and $MU_X = 20$, find $\frac{MU_X}{P_X}$.
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$\frac{MU_X}{P_X} = 4$. Marginal utility ($20$) divided by price ($5$) equals $4$.
$\frac{MU_X}{P_X} = 4$. Marginal utility ($20$) divided by price ($5$) equals $4$.
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What is the condition for consumer equilibrium?
What is the condition for consumer equilibrium?
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$\frac{MU_X}{P_X} = \frac{MU_Y}{P_Y}$. Marginal utility per dollar spent is equal across all goods.
$\frac{MU_X}{P_X} = \frac{MU_Y}{P_Y}$. Marginal utility per dollar spent is equal across all goods.
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What is an indifference map?
What is an indifference map?
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A set of indifference curves. Collection showing all possible utility levels for a consumer.
A set of indifference curves. Collection showing all possible utility levels for a consumer.
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Calculate $MU$ if $\triangle TU = 10$ and $\triangle Q = 2$.
Calculate $MU$ if $\triangle TU = 10$ and $\triangle Q = 2$.
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$MU = 5$. Change in total utility ($10$) divided by change in quantity ($2$).
$MU = 5$. Change in total utility ($10$) divided by change in quantity ($2$).
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How is allocative efficiency achieved?
How is allocative efficiency achieved?
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When $P = MC$. Price equals marginal cost ensures optimal resource allocation.
When $P = MC$. Price equals marginal cost ensures optimal resource allocation.
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State the formula for average revenue.
State the formula for average revenue.
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$AR = \frac{TR}{Q}$. Total revenue divided by quantity sold.
$AR = \frac{TR}{Q}$. Total revenue divided by quantity sold.
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What is the income effect?
What is the income effect?
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Change in consumption from change in real income. How quantity demanded changes when purchasing power changes.
Change in consumption from change in real income. How quantity demanded changes when purchasing power changes.
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