All flashcards
Flashcard 1: Which option best signals persuasion: “According to the report…” or “You must act now…”?
Answer: “You must act now…”. Urgent commands indicate persuasive intent, not neutral reporting.
Flashcard 2: What is the best definition of “propaganda” in media and communication?
Answer: Biased messaging designed to shape beliefs or actions for a cause. Propaganda uses bias to promote specific political or social agendas.
Flashcard 3: Identify the motive: A post urges voting for a candidate and attacks an opponent. Which motive fits best?
Answer: Political motive. Campaign messaging reveals intent to influence voters or policy.
Flashcard 4: Identify the motive: A video ends with “Buy now” and a discount code. Which motive fits best?
Answer: Commercial motive. Sales language and promotions indicate profit-driven intentions.
Flashcard 5: What is the key difference between a fact and an opinion in a media message?
Answer: Fact is verifiable; opinion is a belief or judgment. Facts can be proven true or false; opinions express personal views.
Flashcard 6: What is “loaded language” in media, and what does it usually signal about purpose?
Answer: Emotionally charged words; often signals persuasion rather than neutral informing. Strong emotional words aim to influence rather than inform neutrally.
Flashcard 7: What is the most reliable way to identify a speaker’s intended audience?
Answer: Use clues from language, assumptions, and what the message asks viewers to do. Content and style choices reveal who the speaker wants to reach.
Flashcard 8: Which option best defines “bias” in a media message: error, unfair slant, or summary?
Answer: Unfair slant toward one side. Bias shows prejudice or favoritism in presenting information.
Flashcard 9: What does it mean to analyze information presented orally in CCSS.SL.8.2?
Answer: Interpret meaning from speech content, tone, pacing, and emphasis. Oral analysis examines how spoken delivery affects meaning.
Flashcard 10: What does it mean to analyze information presented quantitatively in CCSS.SL.8.2?
Answer: Interpret meaning from numbers, charts, graphs, statistics, and trends. Quantitative analysis examines how data and numbers convey meaning.
Flashcard 11: What does it mean to analyze information presented visually in CCSS.SL.8.2?
Answer: Interpret meaning from images, layout, symbols, and design choices. Visual analysis examines how graphics and design convey meaning.
Flashcard 12: What is the difference between an author’s purpose and an author’s motive in media?
Answer: Purpose = goal of message; motive = reason/interest driving that goal. Purpose is what they want to achieve; motive is why they want it.
Flashcard 13: What is the primary purpose of information in a media message (the author's main goal)?
Answer: The main goal: to inform, persuade, entertain, or call to action. Authors create media to achieve specific communication objectives.
Flashcard 14: Identify the motive: A PSA urges recycling to protect the community. Which motive fits best?
Answer: Social motive. Public service messages aim to benefit society, not profit.
Flashcard 15: Identify the most likely purpose: A chart compares test scores across years with no opinions stated.
Answer: To inform. Presenting data without interpretation suggests informational purpose.
Flashcard 16: Identify the red flag: A claim uses “everyone knows” but gives no source. What is missing?
Answer: Evidence or a credible source. Unsupported generalizations lack credibility without evidence.
Flashcard 17: Which option is the best sign a graph may be misleading: clear labels or a truncated y-axis?
Answer: A truncated y-axis. Starting y-axis above zero exaggerates differences between values.
Flashcard 18: Identify the technique: A speaker uses a celebrity endorsement to sell a product. What is this called?
Answer: Appeal to authority (celebrity endorsement). Using famous people's influence rather than product merit to persuade.
Flashcard 19: What is the best way to evaluate the credibility of a source in a media message?
Answer: Check author expertise, evidence quality, and publication reliability. Credible sources have qualified authors, strong evidence, and trusted publishers.
Flashcard 20: Which question best evaluates motive: “Is it interesting?” or “Who benefits if I believe this?”
Answer: “Who benefits if I believe this?”. Understanding who gains from belief reveals hidden agendas.
Flashcard 21: Identify the technique: A chart uses a cut-off y-axis to exaggerate change.
Answer: Misleading scale (axis manipulation). Truncated axes make small changes appear dramatic.
Flashcard 22: Identify the purpose: A video uses emotional music over sad images to persuade.
Answer: To influence feelings to increase agreement with the message. Emotional manipulation bypasses logical thinking.
Flashcard 23: Identify the likely motive: An influencer praises a product and includes a purchase link.
Answer: Commercial motive. Paid promotions reveal profit-driven intent.
Flashcard 24: Identify the likely motive: A speech urges voting for a specific law before an election.
Answer: Political motive. Pre-election timing reveals vote-seeking intent.
Flashcard 25: Which option best explains why the same topic may look different in a graph vs. a speech?
Answer: Different formats emphasize different details and persuasive techniques. Each medium has unique persuasive strengths.
Flashcard 26: What is “credibility” when evaluating information presented in media?
Answer: Trustworthiness based on expertise, evidence, accuracy, and fairness. Credible sources are qualified and unbiased.
Flashcard 27: Which question best helps you identify a message’s intended audience?
Answer: Who is most likely to benefit from or respond to this message. Target audience determines message design.
Flashcard 28: Identify the most common social motive behind a public service message.
Answer: To change behavior or attitudes for the public good. PSAs promote community welfare over profit.
Flashcard 29: Identify the most common political motive behind a campaign message.
Answer: To gain support, votes, or approval for a candidate or policy. Politicians seek power through voter influence.
Flashcard 30: Identify the most common commercial motive behind an advertisement.
Answer: To increase sales or profit for a product, service, or brand. Businesses aim to generate revenue through ads.