Attitudes, Beliefs, and Attitude Formation (8B) Practice Test

A health communication lab tests the elaboration likelihood model (ELM) using a brochure advocating daily sunscreen use. In the high-involvement condition, students are told they will receive a free skin assessment next week and will discuss their choices with a clinician. In the low-involvement condition, students are told the brochure is part of a printing test. The brochure either contains strong arguments (mechanism of UV damage, evidence summaries) or weak arguments (vague slogans) but has identical attractive design. Which pattern of attitude change is most consistent with ELM?

In a study of attitude accessibility, participants are asked either to report their opinion about public transportation immediately or after completing a 10-minute unrelated puzzle. Earlier in the week, half of participants had frequently discussed transit issues with friends, while the other half had not. The researcher measures how quickly participants respond and how consistently their responses predict a later choice to ride the bus. Which finding is most consistent with high attitude accessibility?