Generalizing information about a population from a sample of the population - HiSET

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Question

An ad campaign was run at 1200 fast food franchise locations. Two weeks later, a random sample of revenue of 80 locations was taken to measure the effectiveness of the ad campaign. Of the 80 locations, 60 locations reported increased sales.

Which of the following statements can be made with the greatest certainty?

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Answer

From the question, we know that 60 out of a random sample of 80 locations experienced increased sales in the last two weeks; however, because this data is only from a random sampling of locations, it is difficult to say anything absolute about the population (all of the locations).

While 75% of the random sample did experience increased sales, we cannot know for certain what portion of the entire population experienced increased sales. What we can conclude from this data is that it is likely that the percentage of restaurants that experienced increased sales is roughly around 75%.

Therefore, the statement that can be made with the most certainty is that "It is very likely that more than half of all franchise locations experienced increased sales in the last two weeks."

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