Consider the cost function C(x)=x+1x2+3x+2 where x represents production volume in thousands of units. A financial analyst claims that as production increases indefinitely, the average cost per unit will approach a finite value. How should this claim be evaluated?
AThe claim is correct because the cost function approaches the horizontal asymptote y=3 as production increases
BThe claim is correct because the cost function approaches the horizontal asymptote y=1 as production increases
CThe claim is incorrect because the cost function increases without bound as production increases indefinitely
DThe claim is incorrect because the cost function approaches zero as production increases indefinitely
Practice Limits At Infinity in Business Calculus with focused quiz questions that help you check what you know, review explanations, and build confidence with test-style prompts.
What this quiz covers
This quiz focuses on Limits At Infinity, giving you a quick way to practice the rules, question types, and explanations that matter most for Business Calculus.
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Try each quiz question before looking at the correct answer. Use the explanations to review missed ideas, then come back to similar questions until the pattern feels familiar.
All questions
Question 1
Consider the cost function C(x)=x+1x2+3x+2 where x represents production volume in thousands of units. A financial analyst claims that as production increases indefinitely, the average cost per unit will approach a finite value. How should this claim be evaluated?
The claim is correct because the cost function approaches the horizontal asymptote y=3 as production increases
The claim is correct because the cost function approaches the horizontal asymptote y=1 as production increases
The claim is incorrect because the cost function increases without bound as production increases indefinitely (correct answer)
The claim is incorrect because the cost function approaches zero as production increases indefinitely
Explanation: When you encounter questions about cost functions and long-term behavior, you need to analyze what happens as production volume approaches infinity. The key insight here is recognizing that this isn't about finding horizontal asymptotes—it's about understanding what the cost function actually represents.The given function C(x)=x+1x2+3x+2 represents total cost, not average cost per unit. To evaluate the analyst's claim about average cost, you need to find xC(x), which gives the average cost per unit.Let's simplify the original function first. Using polynomial long division: C(x)=x+1x2+3x+2=x+2+x+10=x+2This shows that total cost grows linearly as C(x)=x+2. Therefore, average cost per unit is xC(x)=xx+2=1+x2. As x→∞, this approaches 1, meaning average cost does approach a finite value.However, the question asks about the cost function itself, not average cost. Since C(x)=x+2, the total cost increases without bound as production increases indefinitely, making answer C correct.Answer A incorrectly finds a horizontal asymptote at y=3. Answer B incorrectly claims the asymptote is y=1. Answer D wrongly suggests costs approach zero.Always distinguish between total cost and average cost in business problems—they behave very differently as production scales up.
Question 2
A logistics company models delivery time efficiency using T(d)=5−d3+d+73d2+2d where d represents distance in hundreds of miles. For very long delivery routes, what will happen to the delivery time efficiency?
The efficiency approaches exactly 2 units as distance increases indefinitely
The efficiency approaches exactly 5 units as distance increases indefinitely (correct answer)
The efficiency approaches exactly 3 units as distance increases indefinitely
The efficiency decreases without bound as distance increases indefinitely
Explanation: When you encounter questions about the long-term behavior of business functions, you're dealing with limits at infinity. This concept helps predict what happens to key metrics like efficiency, cost, or revenue as variables grow very large.To find what happens to T(d) as distance increases indefinitely, you need to evaluate limd→∞T(d)=limd→∞(5−d3+d+73d2+2d).For the fraction d3+d+73d2+2d, divide both numerator and denominator by the highest power of d in the denominator (which is d3):d3+d+73d2+2d=1+d21+d37d3+d22As d→∞, all terms with d in the denominator approach zero, so this fraction approaches 10=0. Therefore, T(d) approaches 5−0=5.Answer A is incorrect because it gives 2, which would result from mishandling the algebraic manipulation. Answer C is wrong because 3 might come from focusing only on the leading coefficient of the numerator while ignoring the subtraction structure. Answer D is incorrect because the function actually approaches a finite limit rather than decreasing without bound.Remember: when analyzing rational functions at infinity, always divide by the highest power in the denominator. The dominant terms determine the limit, while lower-order terms vanish.
Question 3
A function is defined by f(x)=6x2−7x+1(kx−3)(2x+5). For what value of the constant k does the graph of f(x) have a horizontal asymptote at y=2?
k=3
k=6 (correct answer)
k=4
k=12
Explanation: A horizontal asymptote is determined by the limit of the function as x→∞ or x→−∞. For a rational function where the degrees of the numerator and denominator are equal, this limit is the ratio of the leading coefficients. First, expand the numerator: (kx−3)(2x+5)=2kx2+5kx−6x−15=2kx2+(5k−6)x−15. The leading term of the numerator is 2kx2 and its coefficient is $2k$. The leading term of the denominator is 6x2 and its coefficient is 6. The limit is limx→∞f(x)=62k=3k. To have a horizontal asymptote at y=2, we set the limit equal to 2: 3k=2, which gives k=6.
Question 4
A function is given by f(x)=2e4x+5e−2x6e4x−10e−2x. The graph of this function has two distinct horizontal asymptotes. What is the sum of the y-values of these two asymptotes?
1 (correct answer)
3
−2
5
Explanation: We need to find the limits as x→∞ and x→−∞. For x→∞, the dominant term is e4x. Divide the numerator and denominator by e4x: limx→∞2+5e−6x6−10e−6x=2+06−0=3 So, y=3 is one horizontal asymptote. For x→−∞, the dominant term is e−2x (since its exponent becomes positive). Divide the numerator and denominator by e−2x: limx→−∞2e6x+56e6x−10=0+50−10=−2 So, y=−2 is the other horizontal asymptote. The sum of the y-values is 3+(−2)=1. Distractors B and C are the individual asymptote values. Distractor D is the difference between the values (3−(−2)=5).
Question 5
A company's share of the market, S(t), as a percentage, is modeled by the function S(t)=t+8A(t+2), where t is the number of months after a new advertising campaign begins and A is a positive constant. At the start of the campaign (t=0), the company's market share was 15%.
According to this model, what is the company's projected market share in the long run?
15%
60% (correct answer)
120%
30%
Explanation: First, use the initial condition to find the constant A. We are given S(0)=15. Plugging t=0 into the model gives: S(0)=0+8A(0+2)=82A=4A. Setting this equal to the given initial value: 4A=15, which implies A=60. Now, the model is S(t)=t+860(t+2)=t+860t+120. The long-run market share is the limit as t→∞: limt→∞S(t)=limt→∞t+860t+120 Since the degrees of the numerator and denominator are equal, the limit is the ratio of the leading coefficients, which is 160=60. So the projected market share is 60%. Distractor A is the initial share. Distractor D is a miscalculation, perhaps solving for A/2. Distractor C is the constant term ratio 120/1, which is not how this limit is found.
Question 6
What is the value of the limit L=limx→∞3x+ln(x)ln(e5x+x2)?
L=35 (correct answer)
L=32
L=45
L=∞
Explanation: For large x, the term e5x dominates x2 in the argument of the natural logarithm, and 3x dominates ln(x) in the denominator. Therefore, we can approximate the limit by considering the dominant terms: L=limx→∞3xln(e5x) Using the logarithm property ln(ab)=bln(a), we get: L=limx→∞3x5x=35 Alternatively, one could use L'Hôpital's Rule. The derivative of the numerator is e5x+x25e5x+2x. The derivative of the denominator is 3+x1. The limit of their ratio is limx→∞(3+1/x)(5e5x+2x)/(e5x+x2)=limx→∞1+x2/e5x5+2x/e5x⋅3+1/x1=1+05+0⋅3+01=35. Distractor B might come from focusing on the x2 term, getting 2ln(x), and then taking a ratio with 3x, which is incorrect. Distractor C might come from adding the coefficients in the denominator: 3x+ln(x) -> 3+1=4.
Question 7
Consider the piecewise function f(x) defined as: f(x)={2x3+510x3−7x9x2+115x−2if x≥0if x<0 Which of the following statements correctly describes the horizontal asymptotes of f(x)?
The function has a single horizontal asymptote at y=5.
The function has two horizontal asymptotes, at y=5 and y=−15.
The function has two horizontal asymptotes, at y=5 and y=15/9.
The function has two horizontal asymptotes, at y=5 and y=−5. (correct answer)
Explanation: When analyzing horizontal asymptotes for piecewise functions, you need to examine the behavior as x approaches both positive and negative infinity, checking each piece of the function separately.For the first piece (when x ≥ 0), as x → +∞, you have 2x3+510x3−7x. To find this limit, divide both numerator and denominator by the highest power of x, which is x³: limx→+∞2+x3510−x27=210=5For the second piece (when x < 0), as x → -∞, you have 9x2+115x−2. Since x is negative, factor out |x| = -x from under the square root: 9x2+1=∣x∣9+x21=−x9+x21 (since x < 0). This gives: limx→−∞−x9+x2115x−2=limx→−∞−9+x2115−x2=−315=−5Choice A identifies only one asymptote, missing the left-side behavior. Choice B incorrectly calculates the left asymptote as -15. Choice C makes an error by suggesting 15/9 instead of the correct value. Choice D correctly identifies both horizontal asymptotes: y = 5 (as x → +∞) and y = -5 (as x → -∞).Remember: piecewise functions can have different horizontal asymptotes on each side, so always check both directions separately and pay careful attention to signs when dealing with square roots.
Question 8
The value of an investment, V(t), in thousands of dollars, after t years is given by the function V(t)=250−150e−0.04t. An investor wants to know the maximum potential value of this investment in the long term.
What is the ceiling on the value of this investment according to the model?
$100,000
$150,000
$250,000 (correct answer)
$400,000
Explanation: The ceiling, or maximum long-term value, is the limit of the function V(t) as t→∞. We need to evaluate: limt→∞(250−150e−0.04t) As t→∞, the exponent −0.04t goes to −∞. The term e−0.04t approaches 0. Therefore, the limit is: 250−150(0)=250 Since V(t) is in thousands of dollars, the ceiling on the value is 250 thousand dollars, or $250,000. Distractor A is the initial value of the investment, $V(0) = 250 - 150e^0 = 250 - 150 = 100.DistractorBisthecoefficientoftheexponentialterm.DistractorDisthesumofthetwonumbersintheexpression(250+150$).
Question 9
The population P(t) of a certain species in a protected environment is studied. For all times t≥1 year, the population is bounded by the following two functions: 2t2+5t6t2−100≤P(t)≤t3+13t3+200t where P(t) is measured in thousands.
Based on this model, what can be concluded about the long-term population of the species?
The population cannot be determined from the information given.
The population will fluctuate between 3,000 and 6,000.
The population will eventually stabilize at 3,000. (correct answer)
The population will eventually stabilize at 5,000.
Explanation: When you encounter a problem about long-term behavior with bounded functions, you need to find the limits as time approaches infinity. The key insight is that if a function is "squeezed" between two bounds that approach the same limit, then the function itself must approach that same limit.Let's find the limits of both bounding functions as t→∞. For rational functions like these, divide both numerator and denominator by the highest power of t:Lower bound: limt→∞2t2+5t6t2−100=limt→∞2+t56−t2100=26=3Upper bound: limt→∞t3+13t3+200t=limt→∞1+t313+t2200=13=3Since both bounds approach 3 (representing 3,000 individuals), and P(t) is always squeezed between them, P(t) must also approach 3 as t→∞. This is the Squeeze Theorem in action.Answer A is wrong because we can determine the limit using the given bounds. Answer B incorrectly suggests ongoing fluctuation between two values rather than convergence. Answer D gives the wrong stabilization value—perhaps from incorrectly calculating one of the limits.Study tip: For long-term population analysis, always check the limits of bounding functions. When both bounds converge to the same value, that's your answer regardless of the function's behavior in between.
Question 10
The total cost, in thousands of dollars, to produce x hundred units of a new electronic component is given by the function C(x)=x+10200x2+1500.
What is the long-run average cost per hundred units?
$200,000 (correct answer)
$150,000
$20,000
The average cost increases without bound.
Explanation: The average cost function Cˉ(x) is the total cost C(x) divided by the number of units x. Here, units are in hundreds. So, Cˉ(x)=xC(x)=x(x+10)200x2+1500=x2+10x200x2+1500. The long-run average cost is the limit of Cˉ(x) as x→∞. Since the degrees of the numerator and denominator are both 2, the limit is the ratio of the leading coefficients: limx→∞Cˉ(x)=limx→∞x2+10x200x2+1500=1200=200 Since the cost C(x) is in thousands of dollars, the long-run average cost is 200 thousand dollars, or $200,000. Distractor D incorrectly analyzes the limit of $C(x),not\bar{C}(x).DistractorBcomesfromtakingtheratiooftheconstantterms,\frac{1500}{10}=150$, which is an incorrect method. Distractor C is a miscalculation.
Question 11
The market share of a technology startup is modeled by S(t)=2t2+3t+74t2+6t−1 where t is the number of years since launch. If a competitor claims that this startup's market share will eventually exceed 2.5%, which statement best evaluates this claim?
The claim is false because the market share approaches exactly 2% as time increases indefinitely (correct answer)
The claim is true because the market share approaches exactly 3% as time increases indefinitely
The claim is false because the market share decreases without bound as time increases indefinitely
The claim is true because the market share increases without bound as time increases indefinitely
Explanation: To find lim(t→∞) S(t), we look at the ratio of the leading coefficients since both numerator and denominator have degree 2: lim(t→∞) S(t) = 4/2 = 2. The horizontal asymptote is at y = 2, meaning the market share approaches 2%, which is less than 2.5%. Choice B incorrectly calculates the limit (possibly adding coefficients instead of dividing). Choice C incorrectly assumes the function decreases without bound. Choice D incorrectly assumes the function increases without bound.
Question 12
A manufacturing company's efficiency ratio is given by E(n)=3n2+5n−26n2−4n+1 where n is the number of employees (in hundreds). Management wants to know if doubling the workforce indefinitely will result in an efficiency ratio greater than 1.8. Based on the limit analysis, what should management conclude?
Doubling the workforce will result in efficiency increasing without bound, far exceeding any target threshold
Doubling the workforce will result in efficiency approaching exactly 1.5, which falls short of the 1.8 target threshold
Doubling the workforce will result in efficiency approaching 0, indicating complete inefficiency in large organizations
Doubling the workforce will result in efficiency approaching exactly 2, which exceeds the 1.8 target threshold (correct answer)
Explanation: When analyzing how a rational function behaves as the input grows very large, you need to examine the horizontal asymptote by comparing the degrees of the numerator and denominator polynomials.For E(n)=3n2+5n−26n2−4n+1, both the numerator and denominator are degree 2 polynomials. When the degrees are equal, the horizontal asymptote equals the ratio of the leading coefficients. Here, that's 36=2.This means as n→∞ (representing indefinitely doubling the workforce), E(n)→2. Since 2 > 1.8, the efficiency will approach a value that exceeds management's target threshold.Let's examine why the other answers are wrong:A is incorrect because efficiency doesn't increase without bound—it approaches the finite limit of 2, not infinity.B contains a calculation error. The horizontal asymptote is 36=2, not 1.5. Perhaps this represents confusion about which coefficients to use or an arithmetic mistake.C is completely wrong about the limiting behavior. When both polynomials have the same degree, the limit is never zero—that only happens when the denominator's degree exceeds the numerator's degree.D correctly identifies that efficiency approaches exactly 2, which does exceed the 1.8 target.Study tip: For rational functions where numerator and denominator have equal degrees, always find the horizontal asymptote by dividing the leading coefficients. This gives you the long-term behavior that's crucial for business planning decisions.
Question 13
An environmental consultant models pollution reduction effectiveness using P(t)=t4+2t3+14t3+t2−2+0.8 where t represents time in years after implementing new regulations. For very long-term environmental planning, what should be expected about pollution reduction effectiveness?
The effectiveness will approach exactly 4 units in the long term
The effectiveness will approach exactly 0.8 units in the long term (correct answer)
The effectiveness will approach exactly 4.8 units in the long term
The effectiveness will approach exactly 0 units in the long term
Explanation: When you encounter a function asking about long-term behavior, you need to find the limit as time approaches infinity. This tests your understanding of how rational functions behave over extended periods.To find what happens to P(t)=t4+2t3+14t3+t2−2+0.8 as t→∞, focus on the rational function part first. For rational functions, the long-term behavior is determined by the highest-degree terms in the numerator and denominator. The numerator's highest term is 4t3 and the denominator's is t4, so t44t3=t4. As t→∞, this fraction approaches 0. Therefore, the entire rational function approaches 0, and P(t) approaches 0+0.8=0.8.Choice A (4 units) incorrectly uses the coefficient of the numerator's highest-degree term while ignoring that the denominator has higher degree. Choice C (4.8 units) makes the same error but adds the constant 0.8. This represents the common misconception of adding coefficients rather than properly evaluating the limit. Choice D (0 units) correctly identifies that the rational part goes to zero but forgets about the constant term +0.8.Remember: when finding limits at infinity for rational functions, compare the degrees of numerator and denominator first. If the denominator has higher degree, the limit is zero. Always account for any constants added or subtracted from the rational expression.
Question 14
A pharmaceutical company's research budget allocation ratio is given by B(y)=y4+5y2−12y4−y3+3y where y represents years of operation. The board wants to determine if this ratio will eventually stabilize above 1.5 for long-term planning purposes. What conclusion should they reach?
The ratio will stabilize at exactly 2, which meets their long-term planning requirement (correct answer)
The ratio will stabilize at exactly 1, which falls short of their long-term planning requirement
The ratio will stabilize at exactly 0.4, which significantly falls short of their planning requirement
The ratio will grow without bound, exceeding any reasonable planning requirement
Explanation: Since both numerator and denominator have degree 4, we take the ratio of leading coefficients: lim(y→∞) B(y) = 2/1 = 2. Since 2 > 1.5, their planning requirement is met. Choice B incorrectly calculates the limit, possibly using coefficients from lower-degree terms. Choice C incorrectly calculates the limit, possibly using an incorrect ratio of coefficients. Choice D incorrectly assumes the function increases without bound when both polynomials have the same degree.
Question 15
Consider the function f(x)=x4−x2+35x3+2x−7. A business analyst needs to determine the end behavior of this function to model long-term trends. Which of the following correctly describes both horizontal asymptotes?
There is a horizontal asymptote at y=0 approached from both directions as x→±∞ (correct answer)
There is a horizontal asymptote at y=5 approached from both directions as x→±∞
There are different horizontal asymptotes: y=5 as x→+∞ and y=−5 as x→−∞
There are no horizontal asymptotes because the function increases without bound in both directions
Explanation: Since the degree of the denominator (4) is greater than the degree of the numerator (3), the limit as x approaches ±∞ is 0. This creates a horizontal asymptote at y = 0. Choice B incorrectly uses the leading coefficient of the numerator. Choice C incorrectly assumes different behavior for positive and negative infinity, which doesn't occur here. Choice D incorrectly suggests no horizontal asymptotes exist when the denominator has higher degree.
Question 16
A company's quarterly profit function is given by P(x)=x3+x+13x3−2x2+5x where x represents the number of quarters since the company started operations. As the company operates for many quarters, what can be concluded about the long-term behavior of quarterly profits?
The quarterly profit approaches 3 as a horizontal asymptote, indicating stable long-term profitability (correct answer)
The quarterly profit approaches 0 as a horizontal asymptote, indicating eventual unprofitability in the long run
The quarterly profit increases without bound, indicating unlimited growth potential over time
The quarterly profit approaches −2 as a horizontal asymptote, indicating consistent losses in the long term
Explanation: To find the limit as x approaches infinity, we examine the highest degree terms in the numerator and denominator. Both have degree 3, so we take the ratio of their coefficients: lim(x→∞) P(x) = 3/1 = 3. This means there's a horizontal asymptote at y = 3. Choice B incorrectly assumes the limit is 0 (which would occur if the denominator had higher degree). Choice C ignores that rational functions with equal degrees in numerator and denominator have horizontal asymptotes. Choice D uses the coefficient of the x² term instead of the x³ term.
Question 17
An economist models the long-term unemployment rate using U(t)=3+t2+4t+12t+5 where t represents years after implementation of a new policy. After analyzing this model, what can be concluded about the unemployment rate's long-term behavior?
The unemployment rate will approach 0% as the policy effects mature over many years
The unemployment rate will stabilize at exactly 2% as the policy effects mature over many years
The unemployment rate will stabilize at exactly 5% as the policy effects mature over many years
The unemployment rate will stabilize at exactly 3% as the policy effects mature over many years (correct answer)
Explanation: When you encounter a function modeling long-term behavior, you need to find the limit as time approaches infinity. This tells you what value the function approaches after many years have passed.To find the long-term unemployment rate, calculate limt→∞U(t)=limt→∞(3+t2+4t+12t+5).The key insight is analyzing what happens to the fraction t2+4t+12t+5 as t gets very large. Since the denominator has the highest power of t (specifically t2), it grows much faster than the numerator (which has t1). When the denominator of a fraction grows faster than the numerator, the entire fraction approaches zero.More formally, dividing both numerator and denominator by t2 gives: t2+4t+12t+5=1+t4+t21t2+t25. As t→∞, all terms with t in the denominator approach zero, leaving 10=0.Therefore, limt→∞U(t)=3+0=3, confirming answer D.Answer A incorrectly suggests the entire function approaches zero. Answer B (2%) likely results from mistakenly using just the coefficient of t in the numerator. Answer C (5%) probably comes from using only the constant term in the numerator, ignoring the limit process entirely.Study tip: For rational functions, the long-term behavior depends on the highest powers in the numerator and denominator. When the denominator's degree exceeds the numerator's, that portion always approaches zero.
Question 18
A retail chain's revenue per store is modeled by R(s)=2s3+s2−48s3−3s2+s where s is the number of stores in thousands. The corporate board needs to determine if opening stores indefinitely will eventually yield a revenue per store ratio exceeding 3.5. What analysis should guide their decision?
The limit analysis shows revenue per store approaches 8, indicating the expansion strategy will greatly succeed
The limit analysis shows revenue per store approaches 3, indicating the expansion strategy will fall short
The limit analysis shows revenue per store approaches 4, indicating the expansion strategy will succeed (correct answer)
The limit analysis shows revenue per store approaches 2, indicating the expansion strategy will significantly fall short
Explanation: When you encounter a business problem asking about long-term behavior "as stores increase indefinitely," you're dealing with limits at infinity. The key insight is that rational functions approach a horizontal asymptote that depends on the degrees and leading coefficients of the numerator and denominator.To find lims→∞R(s)=lims→∞2s3+s2−48s3−3s2+s, focus on the highest-degree terms. Both numerator and denominator are degree 3, so divide both by s3:lims→∞2+s1−s348−s3+s21As s→∞, all terms with s in the denominator approach zero, leaving 28=4. Since 4 > 3.5, the expansion strategy will succeed.Answer A incorrectly uses 8 instead of the ratio 28 - this represents focusing only on the numerator's leading coefficient. Answer B gives 3, which might result from computational errors or incorrectly handling the leading coefficients. Answer D gives 2, possibly from using the denominator's leading coefficient alone or making sign errors.Remember: For rational functions where numerator and denominator have equal degrees, the horizontal asymptote equals the ratio of the leading coefficients. This technique is crucial for analyzing long-term business trends modeled by rational functions.
Question 19
Evaluate the limit: limx→−∞9x2+2x−15x−4
35
−35 (correct answer)
95
−95
Explanation: To evaluate the limit as x→−∞, we divide both numerator and denominator by ∣x∣. Since x<0, we have ∣x∣=−x. For the numerator: −x5x−4=−x5x−4=−5+x4. For the denominator: −x9x2+2x−1=x29x2+2x−1=x29x2+2x−1=9+x2−x21. The limit becomes: limx→−∞9+x2−x21−5+x4=9+0−0−5+0=3−5=−35
Question 20
Find the horizontal asymptote of the function f(x)=9x2+12x−3x.
y=0
The function has no horizontal asymptote.
y=4
y=2 (correct answer)
Explanation: When you encounter a function involving square roots and polynomial terms like this, you're dealing with a horizontal asymptote problem that requires algebraic manipulation. The key insight is recognizing that direct substitution of large values won't work due to the indeterminate form, so you need to rationalize.To find the horizontal asymptote of f(x)=9x2+12x−3x, multiply by the conjugate: 9x2+12x+3x9x2+12x+3xThis gives you: f(x)=9x2+12x+3x(9x2+12x)2−(3x)2=9x2+12x+3x9x2+12x−9x2=9x2+12x+3x12xFor large positive x, factor out x from the square root: 9x2+12x=x9+x12≈3x as x→∞Therefore: limx→∞3x+3x12x=6x12x=2The horizontal asymptote is y=2, making D correct.Choice A (y=0) would result from incorrectly assuming the denominator grows faster than the numerator. Choice B (no asymptote) ignores that rational functions typically have horizontal asymptotes when degrees are equal. Choice C (y=4) likely comes from miscalculating the limit or making an algebraic error.Study tip: For functions involving ax2+bx−cx, always rationalize by multiplying by the conjugate. This converts the problem into a standard rational function limit that's much easier to evaluate.