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Introducing Statistics: Worry About Error Practice Test
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Q1
A retail company A/B tests a new checkout design on a sample of website visitors and finds evidence of a higher purchase rate. The company considers rolling it out to all users immediately. Why is it important to consider potential error in this inference, given that a rollout could either increase revenue or unintentionally reduce sales for many customers?
A retail company A/B tests a new checkout design on a sample of website visitors and finds evidence of a higher purchase rate. The company considers rolling it out to all users immediately. Why is it important to consider potential error in this inference, given that a rollout could either increase revenue or unintentionally reduce sales for many customers?