AP Microeconomics Quiz: Cost Benefit Analysis
20 questions · exam conditions
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Cost Benefit AnalysisQuestion 1 of 20

A consultant charges 150,000150,000 for a market analysis report. A company pays this fee and receives the report. After reviewing the report, the company must decide whether to launch a new product, which requires an additional investment of 500,000500,000. In making the decision to launch the new product, the 150,000150,000 fee for the report should be regarded as

an implicit cost that should be added to the additional investment required for the launch.
a sunk cost that is irrelevant to the decision of whether to launch the product.
a marginal cost that must be weighed against the marginal benefit of the first unit sold.
an opportunity cost of not hiring a different, potentially better, consulting firm.
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AP Microeconomics Quiz

AP Microeconomics Quiz: Cost Benefit Analysis

Practice Cost Benefit Analysis in AP Microeconomics with focused quiz questions that help you check what you know, review explanations, and build confidence with test-style prompts.

What this quiz covers

This quiz focuses on Cost Benefit Analysis, giving you a quick way to practice the rules, question types, and explanations that matter most for AP Microeconomics.

How to use this quiz

Try each quiz question before looking at the correct answer. Use the explanations to review missed ideas, then come back to similar questions until the pattern feels familiar.

All questions

Question 1

A consultant charges 150,000150,000 for a market analysis report. A company pays this fee and receives the report. After reviewing the report, the company must decide whether to launch a new product, which requires an additional investment of 500,000500,000. In making the decision to launch the new product, the 150,000150,000 fee for the report should be regarded as

  1. an implicit cost that should be added to the additional investment required for the launch.
  2. a sunk cost that is irrelevant to the decision of whether to launch the product. (correct answer)
  3. a marginal cost that must be weighed against the marginal benefit of the first unit sold.
  4. an opportunity cost of not hiring a different, potentially better, consulting firm.

Explanation: A sunk cost is a cost that has already been incurred and cannot be recovered. Rational decision-making should ignore sunk costs and focus only on future costs and benefits. The 150,000150,000 has been paid regardless of the future decision, so it is irrelevant to the launch choice.

Question 2

A firm has two investment options. Project A has total benefits of 10,00010,000 and total costs of 8,0008,000. Project B has total benefits of 15,00015,000 and total costs of 14,00014,000. The firm can only choose one project. Based on maximizing net benefits, which project should the firm choose?

  1. Project A, because its net benefit of 2,0002,000 is greater than Project B's net benefit of 1,0001,000. (correct answer)
  2. Project B, because its total benefit of 15,00015,000 is higher than Project A's total benefit of 10,00010,000.
  3. Project A, because its costs are significantly lower, representing less financial risk for the firm.
  4. Neither project, because the opportunity cost of choosing one is the net benefit of the other.

Explanation: Rational decision-making aims to maximize net benefits (Total Benefits - Total Costs). The net benefit of Project A is 10,0008,000=2,00010,000 - 8,000 = 2,000. The net benefit of Project B is 15,00014,000=1,00015,000 - 14,000 = 1,000. Since Project A has the higher net benefit, it is the optimal choice.

Question 3

Assume Sarah has a non-refundable, non-transferable ticket to a baseball game that she bought for 5050. On the day of the game, her friend invites her to a party. Sarah values attending the party at 6060. If she goes to the game, she will get 4040 of enjoyment. What is Sarah's best course of action and why?

  1. Go to the game, because she already spent 5050 on the ticket and should not waste it.
  2. Go to the party, because its value (6060) is greater than the enjoyment from the game (4040). (correct answer)
  3. Go to the game, because the total value (4040 enjoyment + 5050 ticket) is greater than the party's value.
  4. Go to the party, because the net benefit is 1010 (6060 value - 5050 ticket cost).

Explanation: The 5050 cost of the ticket is a sunk cost and should not influence the decision. The decision should be based on comparing the benefits of the available options. The benefit of the party (6060) is greater than the benefit of the game (4040). Therefore, the rational choice is to go to the party.

Question 4

A delivery company is deciding how many additional delivery routes to add on Saturdays (each unit is one route). According to the marginal benefit and marginal cost data in the table, at which quantity should the company stop adding routes?

Routes (Q)MB, $MC, $
1900500
2800600
3700700
4600800
5500900
  1. Stop after 2 routes
  2. Stop after 4 routes
  3. Stop after 5 routes
  4. Stop after 3 routes (correct answer)
  5. Stop after 1 route

Explanation: Marginal cost-benefit analysis is a key skill in microeconomics for making optimal decisions about resource allocation. Marginal benefit (MB) is the additional benefit from one more unit, while marginal cost (MC) is the additional cost; the decision rule is to proceed with additional units as long as MB ≥ MC and stop at the first unit where MB < MC. In this data, the inequality flips at the fourth route, where MB of $600 is less than MC of $800. Therefore, the company should stop after three routes, as that is the last where MB ≥ MC, optimizing profits. A common mistake is using average costs or benefits instead of marginals, which can mislead on incremental value. To apply this transferable strategy, always compare MB and MC unit-by-unit starting from the first. Additionally, ignore sunk costs and focus only on future benefits and costs; on graphs, look for where the MB and MC curves intersect to find the optimal quantity.

Question 5

A firm is deciding how many additional quality inspections to perform per day (each unit is one inspection). According to the marginal benefit and marginal cost data in the table, what is the optimal number of inspections?

Inspections (Q)MB, $MC, $
1500150
2420220
3340300
4260360
5200420
  1. Perform 4 inspections
  2. Perform 2 inspections
  3. Perform 5 inspections
  4. Perform 3 inspections (correct answer)
  5. Perform 1 inspection

Explanation: Marginal cost-benefit analysis is a key skill in microeconomics for making optimal decisions about resource allocation. Marginal benefit (MB) is the additional benefit from one more unit, while marginal cost (MC) is the additional cost; the decision rule is to proceed with additional units as long as MB ≥ MC and stop at the first unit where MB < MC. In this data, the inequality flips at the fourth inspection, where MB of $260 is less than MC of $360. Thus, the optimal is three inspections, as each of the first three has MB exceeding or equaling MC, maximizing net benefits. A common mistake is calculating total benefits versus total costs instead of using marginal comparisons for incremental choices. To apply this transferable strategy, always compare MB and MC unit-by-unit starting from the first. Additionally, ignore sunk costs and focus only on future benefits and costs; on graphs, look for where the MB and MC curves intersect to find the optimal quantity.

Question 6

Which of the following scenarios best illustrates the concept of opportunity cost for a government?

  1. A government increases taxes on all citizens to pay for a new highway system, which improves transportation for everyone.
  2. A government prints more money to finance its spending, leading to an increase in the overall price level (inflation).
  3. A government chooses to fund a universal healthcare program, and as a result, it cannot fund a planned expansion of the military. (correct answer)
  4. A government receives foreign aid, which it uses to build new schools and hospitals in underserved areas of the country.

Explanation: Opportunity cost is the value of the next-best alternative forgone when a choice is made. By choosing to spend its limited budget on healthcare, the government forgoes the opportunity to spend that money on military expansion. This trade-off is a direct example of opportunity cost.

Question 7

A university is deciding how many additional tutoring sessions to fund for an introductory economics course (each unit is one session). According to the marginal benefit and marginal cost data in the table, what is the optimal number of sessions to fund?

Tutoring sessions (Q)MB, $MC, $
11,200400
21,000600
3800750
4650900
55001,050
  1. Fund 4 sessions
  2. Fund 2 sessions
  3. Fund 5 sessions
  4. Fund 1 session
  5. Fund 3 sessions (correct answer)

Explanation: Marginal cost-benefit analysis is a key skill in microeconomics for making optimal decisions about resource allocation. Marginal benefit (MB) is the additional benefit from one more unit, while marginal cost (MC) is the additional cost; the decision rule is to proceed with additional units as long as MB ≥ MC and stop at the first unit where MB < MC. In this data, the inequality flips at the fourth session, where MB of $650 falls below MC of $900. This justifies funding three sessions, as each of the first three has MB exceeding MC, providing the greatest net value to students. A common mistake is focusing on total benefits without subtracting total costs, but marginal analysis ensures efficient stopping points. To apply this transferable strategy, always compare MB and MC unit-by-unit starting from the first. Additionally, ignore sunk costs and focus only on future benefits and costs; on graphs, look for where the MB and MC curves intersect to find the optimal quantity.

Question 8

A homeowner is deciding how many additional insulation upgrades to install (each unit is one upgrade step). According to the marginal benefit and marginal cost data in the table, should the homeowner undertake the 3rd upgrade step?

Upgrade step (Q)MB (annual energy savings), $MC (installation cost), $
1600250
2450350
3320330
4250380
5200420
  1. Yes, because the homeowner should continue as long as marginal benefit is positive
  2. No, because the marginal cost of the 3rd upgrade step exceeds its marginal benefit (correct answer)
  3. Yes, because the average marginal benefit through 3 steps exceeds the marginal cost of the 3rd step
  4. No, because the homeowner should stop at the step with the highest marginal benefit (the 1st step)
  5. Yes, because total benefits must be compared to total costs rather than marginal values

Explanation: Marginal cost-benefit analysis is a key skill in microeconomics for making optimal decisions about resource allocation. Marginal benefit (MB) is the additional benefit from one more unit, while marginal cost (MC) is the additional cost; the decision rule is to proceed with additional units as long as MB ≥ MC and stop at the first unit where MB < MC. In this data, for the third upgrade, MB of $320 is less than MC of $330, indicating the flip. Therefore, the homeowner should not undertake the third, as it would result in a net loss despite positive MB. A common mistake is averaging benefits over all units instead of evaluating each marginally. To apply this transferable strategy, always compare MB and MC unit-by-unit starting from the first. Additionally, ignore sunk costs and focus only on future benefits and costs; on graphs, look for where the MB and MC curves intersect to find the optimal quantity.

Question 9

A car owner just spent 1,0001,000 on major repairs. Now, the transmission has failed, and a replacement will cost an additional 2,5002,500. A similar used car in working condition can be purchased for 3,0003,000. The rational owner should decide to replace the transmission if the value of the repaired car is

  1. greater than 3,5003,500, the total amount spent on repairs.
  2. greater than 3,0003,000, the cost of a replacement car. (correct answer)
  3. greater than 2,5002,500, the cost of the new transmission.
  4. greater than 1,0001,000, the amount already spent on repairs.

Explanation: The 1,0001,000 already spent is a sunk cost and irrelevant to the decision. The owner must choose between: (1) spending 2,5002,500 to repair the current car, or (2) spending 3,0003,000 to buy a replacement. The repair is rational only if the repaired car's value exceeds the cost of the best alternative, which is 3,0003,000 for the replacement car.

Question 10

A high school student can work a 4-hour shift at a local coffee shop earning 1515 per hour, or they can attend a concert. The ticket for the concert costs 4040. What is the total opportunity cost for this student to attend the concert?

  1. 4040, which is the explicit cost of the concert ticket.
  2. 6060, which is the value of the income forgone from not working.
  3. 100100, which includes both the explicit cost of the ticket and the implicit cost of forgone earnings. (correct answer)
  4. 2020, which is the difference between the income forgone and the cost of the ticket.

Explanation: Opportunity cost is the value of the next-best alternative forgone. It includes both explicit costs (the ticket price of 4040) and implicit costs (the 15/hour4hours=6015/hour * 4 hours = 60 in forgone wages). The total opportunity cost is the sum of these, which is 40+60=10040 + 60 = 100.

Question 11

An entrepreneur quits her job as a software engineer, where she was earning an annual salary of 120,000120,000, to start her own company. To fund the business, she uses 50,00050,000 from her savings account, which had been earning 4% annual interest. Which of the following represents the total implicit costs of her decision for the first year?

  1. The 120,000120,000 forgone salary plus the 50,00050,000 from savings, for a total of 170,000170,000.
  2. The 120,000120,000 forgone salary plus the 2,0002,000 in forgone interest, for a total of 122,000122,000. (correct answer)
  3. Only the 120,000120,000 forgone salary, as the savings were her own money.
  4. Only the 2,0002,000 in forgone interest, as this is the only direct financial opportunity lost.

Explanation: Implicit costs are the opportunity costs of using resources the entrepreneur already owns, rather than paying for them. This includes the 120,000120,000 salary she gave up and the interest she could have earned on her savings (50,0000.04=2,00050,000 * 0.04 = 2,000). The total implicit cost is 120,000+2,000=122,000120,000 + 2,000 = 122,000.

Question 12

A rational agent will choose to take an action if

  1. the explicit costs of the action are less than the explicit benefits.
  2. the total economic costs, including opportunity costs, are less than the total benefits. (correct answer)
  3. the action generates positive total revenue, even if it results in an economic loss.
  4. the action has no associated implicit costs, making it cheaper than other alternatives.

Explanation: Rational decision-making requires considering all costs, both explicit and implicit (which together make up the total economic cost). An action is rational if the total benefits derived from it exceed the total economic costs incurred.

Question 13

The opportunity cost of attending a four-year college includes all of the following EXCEPT

  1. the wages a student could have earned from a full-time job.
  2. the money spent on tuition, fees, and required textbooks.
  3. the money spent on room and board for housing and food. (correct answer)
  4. the interest that could have been earned on money spent for tuition.

Explanation: Opportunity cost includes costs that are a direct result of the decision. A student needs to pay for housing and food whether they attend college or not. Therefore, room and board are not typically counted as an opportunity cost of college, unless the cost is significantly higher at college than it would be otherwise. Tuition, fees, forgone wages, and forgone interest are all direct opportunity costs.

Question 14

A city parks department is deciding how many additional weekend lifeguard shifts to staff at a public beach this month. The department has already spent $2,000 on training equipment (a sunk cost). According to the marginal benefit and marginal cost data in the table, what is the optimal number of lifeguard shifts to staff?

Additional shifts (Q)Marginal Benefit (MB), $Marginal Cost (MC), $
1900400
2700500
3550600
4450700
5350800
  1. Staff 5 additional shifts
  2. Staff 2 additional shifts (correct answer)
  3. Staff 3 additional shifts
  4. Staff 1 additional shift
  5. Staff 4 additional shifts

Explanation: Marginal cost-benefit analysis is a key skill in microeconomics for making optimal decisions about resource allocation. Marginal benefit (MB) is the additional benefit from one more unit, while marginal cost (MC) is the additional cost; the decision rule is to proceed with additional units as long as MB ≥ MC and stop at the first unit where MB < MC. In this data, the inequality flips at the third shift, where MB of $550 falls below MC of $600. Thus, the optimal number is 2 shifts, as both the first and second have MB exceeding MC, adding net value, but the third does not. A common mistake is including sunk costs like the $2,000 training in the decision, but these should be ignored since they are already spent. To apply this transferable strategy, always compare MB and MC unit-by-unit starting from the first. Additionally, ignore sunk costs and focus only on future benefits and costs; on graphs, look for where the MB and MC curves intersect to find the optimal quantity.

Question 15

A coffee shop is considering extending its hours by adding one more hour each night (each "unit" is one added hour per night for the month). According to the marginal benefit and marginal cost data in the table, should the shop add the 4th hour?

Added hour (Q)MB from added hour, $MC of added hour, $
1220120
2180140
3150150
4120170
590190
  1. Yes, because total marginal benefits are still positive
  2. No, because the marginal cost of the 4th hour exceeds its marginal benefit (correct answer)
  3. Yes, because the 3rd hour had MB=MC\text{MB}=\text{MC} so the shop should continue past it
  4. No, because the shop should stop when MB=MC\text{MB}=\text{MC} occurs (at the 3rd hour)
  5. Yes, because the marginal benefit is greater than the average marginal cost through 4 hours

Explanation: Marginal cost-benefit analysis is a key skill in microeconomics for making optimal decisions about resource allocation. Marginal benefit (MB) is the additional benefit from one more unit, while marginal cost (MC) is the additional cost; the decision rule is to proceed with additional units as long as MB ≥ MC and stop at the first unit where MB < MC. In this data, for the fourth hour, MB of $120 is less than MC of $170, indicating the inequality has flipped. Therefore, the shop should not add the fourth hour, as it would reduce net benefits compared to stopping at three. A common mistake is focusing on total benefits being positive instead of comparing marginal values for each incremental decision. To apply this transferable strategy, always compare MB and MC unit-by-unit starting from the first. Additionally, ignore sunk costs and focus only on future benefits and costs; on graphs, look for where the MB and MC curves intersect to find the optimal quantity.

Question 16

A student is deciding how many practice exams to complete before an AP Microeconomics test (each unit is one practice exam). According to the marginal benefit and marginal cost data in the table, what is the optimal number of practice exams to complete?

Practice exams (Q)MB (points of expected score gain)MC (hours of study time)
1123
294
375
456
547
  1. Complete 2 practice exams
  2. Complete 5 practice exams
  3. Complete 3 practice exams (correct answer)
  4. Complete 1 practice exam
  5. Complete 4 practice exams

Explanation: Marginal cost-benefit analysis is a key skill in microeconomics for making optimal decisions about resource allocation. Marginal benefit (MB) is the additional benefit from one more unit, while marginal cost (MC) is the additional cost; the decision rule is to proceed with additional units as long as MB ≥ MC and stop at the first unit where MB < MC. In this data, the inequality flips at the fourth exam, where MB of 5 points is less than MC of 6 hours. Therefore, the optimal is three exams, as the first three satisfy MB ≥ MC, balancing score gains against time costs. A common mistake is comparing totals rather than marginals, which can lead to over- or under-estimating the best quantity. To apply this transferable strategy, always compare MB and MC unit-by-unit starting from the first. Additionally, ignore sunk costs and focus only on future benefits and costs; on graphs, look for where the MB and MC curves intersect to find the optimal quantity.

Question 17

If a firm's total revenue covers its explicit costs but not the full sum of its explicit and implicit costs, the firm is earning

  1. positive economic profit and positive accounting profit.
  2. negative economic profit but positive accounting profit. (correct answer)
  3. positive economic profit but negative accounting profit.
  4. negative economic profit and negative accounting profit.

Explanation: If total revenue exceeds explicit costs, accounting profit (TR - Explicit Costs) is positive. However, if total revenue is less than the sum of explicit and implicit costs, economic profit (TR - Explicit Costs - Implicit Costs) is negative. This situation describes a firm that is profitable by accounting standards but is underperforming relative to its opportunity cost.

Question 18

A farmer has total revenue of 200,000200,000 from selling crops. The farmer's explicit costs for seed, fertilizer, and equipment rental total 120,000120,000. If the farmer had not worked on the farm, she could have earned 70,00070,000 as a manager at a local store. The farmer's economic profit is

  1. 200,000200,000
  2. 80,00080,000
  3. 10,00010,000 (correct answer)
  4. -10,00010,000

Explanation: Economic profit is total revenue minus all costs (explicit and implicit). Explicit costs are 120,000120,000. The implicit cost is the forgone salary of 70,00070,000. Economic Profit = $200,000 (Total Revenue) - $120,000120,000 (ExplicitCosts)(Explicit Costs) - 70,00070,000 $ (Implicit Costs) = $10,000.

Question 19

A restaurant owner is considering staying open for one extra hour at night. The total revenue from the extra hour is expected to be 200200. The costs for that hour are 5050 for staff wages, 3030 for utilities, and 2020 for ingredients. The restaurant's monthly rent is 3,0003,000. In this short-run decision, which of the following is correct?

  1. The owner should not stay open, because the total monthly costs exceed the extra revenue.
  2. The owner should stay open, because the additional revenue of 200200 exceeds the additional costs of 100100. (correct answer)
  3. The owner should not stay open, because the additional revenue of 200200 is less than the total cost of 3,1003,100.
  4. The owner should consider the rent as a marginal cost of staying open the extra hour.

Explanation: This decision should be made by comparing the marginal benefit (200200 in revenue) to the marginal cost. The marginal costs are the additional costs incurred for that specific hour: wages (5050) + utilities (3030) + ingredients (2020) = 100.Themonthlyrentisafixedcost,notamarginalcostofstayingopenonemorehour.SinceMB(100. The monthly rent is a fixed cost, not a marginal cost of staying open one more hour. Since MB ( 200200 )>MC() > MC ( 100100 $), the owner should stay open.

Question 20

A city government is considering building a public swimming pool. The total cost of construction is estimated to be 2million.Theexpectedtotalbenefittothecommunityoverthepoolslifetimeisvaluedat2 million. The expected total benefit to the community over the pool's lifetime is valued at 2.5 million. An alternative use for the 2millionistoupgradelocalparks,aprojectwithanestimatedtotalbenefitof2 million is to upgrade local parks, a project with an estimated total benefit of 2.2 million. What is the opportunity cost of building the swimming pool?

  1. The $2 million construction cost of the pool.
  2. The $2.2 million in benefits from the forgone park upgrades. (correct answer)
  3. The 500,000500,000 net benefit of the swimming pool project.
  4. The 200,000200,000 net benefit of the park upgrade project.

Explanation: Opportunity cost is the value of the next-best alternative that must be forgone. In this case, the next-best alternative to building the pool is upgrading the parks. The value of that alternative is its total benefit of $2.2 million.