Ethical/Social Issues Around Data Collection Practice Test
•9 QuestionsAn e-commerce website tracks what shoppers view, how long they pause on items, and what they place in a cart. It also records search terms and purchases, then uses cookies to follow users across other sites that display its ads. The company combines this data to personalize recommendations and set promotional prices. A short banner says, “We use cookies to improve your experience,” with an “Accept” button and a smaller “Manage settings” link. Many users click quickly to reach the store. Later, some customers notice ads for sensitive products appearing on shared family devices, causing embarrassment. The company argues personalization saves time and helps small sellers reach interested buyers. Critics say shoppers lack meaningful control over tracking and do not understand how widely their behavior is shared. What solution could address the ethical issue identified in the scenario?
An e-commerce website tracks what shoppers view, how long they pause on items, and what they place in a cart. It also records search terms and purchases, then uses cookies to follow users across other sites that display its ads. The company combines this data to personalize recommendations and set promotional prices. A short banner says, “We use cookies to improve your experience,” with an “Accept” button and a smaller “Manage settings” link. Many users click quickly to reach the store. Later, some customers notice ads for sensitive products appearing on shared family devices, causing embarrassment. The company argues personalization saves time and helps small sellers reach interested buyers. Critics say shoppers lack meaningful control over tracking and do not understand how widely their behavior is shared. What solution could address the ethical issue identified in the scenario?