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SQL FOR ANALYTICS AND REPORTING
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A report calculates customer conversion using this structure: FROM customers AS c JOIN sessions AS s ON s.customer_id = c.customer_id AND s.started_at >= :month_start AND s.started_at < :next_month LEFT JOIN purchases AS p ON p.customer_id = c.customer_id AND p.purchased_at >= :month_start AND p.purchased_at < :next_month The numerator counts distinct customers with a purchase, and the denominator counts distinct joined customers.
Which description should accompany the conversion rate?
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