Globalization and Transnational Processes (9B)
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QUESTION
Identify the concept: a disease spreads via international air travel networks.
QUESTION
Which concept best fits: a fast-food chain changes its menu for local tastes?
QUESTION
Identify the concept: A firm tailors a global fast-food menu to local religious norms.
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ANSWER
Glocalization. Adapts global products to local cultural contexts.
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