Attitudes, Attitude Formation, and Cognitive Dissonance (7A)
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QUESTION
Identify the concept: someone convinces themself they like a boring task after being paid $1 to praise it.
QUESTION
Which ELM route is most likely when motivation and ability to process are both high?
QUESTION
Which route is most likely when motivation and ability to process a message are low?
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ANSWER
Peripheral route. Limited engagement favors reliance on superficial cues over in-depth message evaluation for persuasion.
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