Attitudes, Attitude Formation, and Cognitive Dissonance (7A)
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QUESTION
What is the peripheral route to persuasion in the elaboration likelihood model?
QUESTION
What does the Implicit Association Test (IAT) primarily measure?
QUESTION
What are the three components of the ABC model of attitudes?
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ANSWER
Affect, Behavior, Cognition. Feelings (affect), actions (behavior), and thoughts (cognition) form attitudes.
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