Attitudes, Attitude Formation, and Cognitive Dissonance (7A)
Psych & Soc · Flashcards
PSYCH & SOC · FLASHCARDS
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QUESTION
What does the Implicit Association Test (IAT) primarily measure?
QUESTION
What are the three components of the ABC model of attitudes?
QUESTION
Which route is most likely when motivation and ability to process a message are low?
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ANSWER
Peripheral route. Limited engagement favors reliance on superficial cues over in-depth message evaluation for persuasion.
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