Math 2 Quiz
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STATISTICS & PROBABILITY
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A marketing team analyzes customer data and finds that P(Purchase|Email Campaign) = 0.28 and P(Purchase|No Email Campaign) = 0.15. They conclude there's positive association between email campaigns and purchases. However, they later discover that P(Email Campaign|Purchase) = 0.35 and P(Email Campaign|No Purchase) = 0.42. How should this additional information affect their conclusion?
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