Marketing Quiz
20 questions · no time limit
0:00
CONSUMERS, MARKETS & RESEARCH
Question 1 of 20
No time limit
Current
Answered
Flagged
Not seen
PASSAGE
An airline emails a satisfaction survey to 50,000 customers who flew in the last month. Only 5,000 customers respond. An analysis of the data reveals that 45% of respondents rated their experience as '1 - Very Poor' and 50% rated it as '5 - Excellent', with very few ratings in the middle.
A marketing analyst suspects the results do not accurately reflect the satisfaction of the total 50,000 customers. This suspicion is best justified by the high potential for:
YOUR PROGRESS
20
QUESTIONS
Ready when you are
Answer in any order. Your progress shows here as you go.
QUESTIONS
KEYBOARD
Pick an answer ABCD
Next question ↵→
Previous ←
Flag for review F
Answers save as you go · flagged questions come back at the end