Marketing Quiz
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PRODUCT, BRANDING & INNOVATION
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The product manager for a mature, feature-rich photo editing software is considering a lower-priced tier to compete with new mobile apps. Usage data shows 80% of legacy professional users rely on advanced 'color calibration' tools, but less than 5% of new hobbyist trial users ever access them. These features are computationally expensive, increasing server costs. What is the most logical product decision?
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