Marketing Quiz
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SEGMENTATION, TARGETING & POSITIONING
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A new online bank, 'Volt,' wants to attract customers away from large, traditional banks. Volt offers all the standard features of a modern online bank, such as mobile check deposit and no-fee checking accounts. Their key innovation is a feature that allows users to create shared savings goals with friends and family, with social tracking features. Traditional banks do not offer this.
The marketing team drafts four potential positioning statements. Which statement mistakenly uses a point of parity as its primary point of difference?
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