Marketing Quiz
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PROMOTION & INTEGRATED MARKETING COMMUNICATIONS
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A luxury automobile brand is choosing between two digital advertising options to promote its new electric sedan:
- Option A: A general news website with a very high traffic volume, offering a CPM of $10.
- Option B: A specialized online magazine focused on high-net-worth investors, offering a CPM of $75.
Assuming the budget is not the primary constraint, which statement provides the strongest strategic rationale for the media planner's decision?
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