Marketing Quiz
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SEGMENTATION, TARGETING & POSITIONING
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A new gourmet sandwich shop is deciding between two locations for its first store. Location A is in a bustling downtown business district with very high daytime foot traffic from a segment of 'Office Workers' with high disposable income. However, there are four other established, popular sandwich shops within a two-block radius. Location B is in a rapidly growing residential neighborhood. The primary segment is 'Young Families,' with moderate disposable income and less daytime foot traffic. There are no direct competitors for gourmet sandwiches within a one-mile radius.
When evaluating the attractiveness of the 'Office Workers' segment in Location A, which factor presents the most significant challenge?
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