Marketing Quiz
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PRODUCT, BRANDING & INNOVATION
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A technology firm has developed a sophisticated B2B software platform for logistics management. The platform offers powerful predictive analytics but requires significant integration with a client's existing systems. After a year on the market, the firm has successfully signed contracts with a handful of highly influential, forward-thinking corporations known for embracing cutting-edge technology. However, sales growth has recently stagnated, and the sales team reports that most prospective clients view the platform as too risky and unproven.
To accelerate market adoption and move beyond its initial niche, the firm's most critical strategic shift should be to:
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