High School Reading Grades 11 12 Quiz
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PASSAGE
The following is adapted from a 2019 essay on the economics of attention.
When scholars first began to warn that the digital economy would monetize human attention, they were often dismissed as alarmists trafficking in metaphor. Attention, critics said, could not really be bought or sold like sugar or steel; it was a private faculty, a mental disposition, not a commodity. Two decades later, this objection has curdled into a kind of nostalgia. The infrastructure of contemporary media does not merely solicit attention—it measures, segments, auctions, and resells it in fractions of a second. What was once a metaphor is now a spreadsheet.
Yet the more interesting shift is not technical but moral. Because attention has become a currency, the failure to attend has acquired the shape of a debt. Users who scroll past an advertisement are not simply exercising indifference; they are, in the ledger of the platform, defaulting on an implied obligation. This inversion—where the audience owes the medium, rather than the reverse—would have astonished the broadcasters of the twentieth century, who understood themselves to be courting a public that could, at any moment, turn the dial.
Which quotation from the passage most strongly supports the claim that the author views the change in the attention economy as fundamentally ethical rather than merely technological?
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