Business Statistics Quiz
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PROBLEM-SOLVING & STATISTICAL COMMUNICATION
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A business intelligence team analyzes customer data and reports: 'We discovered that customers who purchase on Tuesdays have 23% higher lifetime value (p=0.031p = 0.031).' When pressed for details, they admit they initially found this pattern while exploring day-of-week effects, then confirmed it held true when they split customers into high-spending and low-spending segments separately. What makes their conclusion most questionable?
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