Business Analytics Quiz
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TOOLS, COMMUNICATION, AND DELIVERY
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A subscription company uses a churn model to identify high-risk customers. Account managers offered discounts to selected high-risk customers at their discretion. Customers receiving discounts subsequently renewed at a higher rate than similar-scoring customers who did not receive discounts. Executives want the executive summary to recommend making discounts automatic for every high-risk customer.
Which conclusion and recommendation best reflect the evidence?
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