Business Analytics Quiz
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An online retailer evaluates a loyalty app using customer data from one quarter. App users spent an average of $240\$240, while nonusers spent an average of $150\$150. Before the app was introduced, the customers who later adopted it had already spent an average of $215\$215 per quarter, compared with $145\$145 among customers who did not adopt it.
Which conclusion is best supported by these results?
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