AP US History Quiz
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PERIOD 7: 1890–1945
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Secondary source excerpt (1920s innovations, 106 words): Historians frequently connect the 1920s communications revolution to the rise of national brands. Radio and film offered new advertising spaces, while improved printing and distribution helped magazines reach larger audiences. Companies increasingly sold not just products but identities—modern, youthful, efficient—often using celebrity endorsements. This shift complemented installment credit, which allowed households to acquire radios, cars, and appliances sooner. Critics argued that these trends promoted conformity and debt, but supporters saw them as signs of progress and prosperity.
Which development most directly supported the rise of national brands described in the excerpt?
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