Attitude Formation and Attitude Change
AP Psychology · Flashcards
AP PSYCHOLOGY · FLASHCARDS
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QUESTION
Identify the effect of source credibility on persuasion.
QUESTION
Explain the concept of attitude strength.
QUESTION
What is the elaboration likelihood model?
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ANSWER
Theory on how attitudes are changed. Petty and Cacioppo's dual-process model explains persuasion mechanisms.
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