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Monopoly
Market Power and Pricing

Explore how a single seller controls an entire market: from price-setting behavior to deadweight loss and the profit-maximizing rule \( MR = MC \).

AP Microeconomics

What Is a Monopoly?

A monopoly is a market structure in which a single firm is the sole producer of a good or service with no close substitutes. Unlike a perfectly competitive firm, a monopolist is a price maker: it faces the entire market demand curve and chooses the quantity (and thus price) that maximizes its profit.

Sources of Monopoly Power

Legal Barriers
Patents, copyrights, licenses, and government franchises grant exclusive rights to produce.
Natural Monopoly
Economies of scale so large that one firm can supply the entire market at a lower cost than two or more firms.
Control of Resources
A single firm owns or controls an essential input (e.g., De Beers and diamonds historically).

Demand, \( MR \), and the Price-Maker

For a monopolist with a linear demand curve \( P = a - bQ \), total revenue is \( TR = PQ = aQ - bQ^2 \). Marginal revenue is the derivative:

Price ($) Quantity D MR Same intercept MR has twice the slope of D

The Profit-Maximizing Rule

A monopolist maximizes profit by producing at the quantity where marginal revenue equals marginal cost:

1
Find \( Q^* \): Set \( MR = MC \) and solve for the profit-maximizing quantity.
2
Find \( P^* \): Plug \( Q^* \) into the demand curve to find the price.
3
Calculate profit: \( \pi = (P^* - ATC) \times Q^* \). If \( P^* > ATC \), the firm earns economic profit.

The Monopoly Graph

Price / Cost Quantity D MR MC ATC Economic Profit \(P^*\) \(ATC\) \(Q^*\)

Monopoly vs. Perfect Competition

Monopoly Perfect Competition
Number of Firms One Many
Price Price maker Price taker
Demand Curve Downward-sloping Perfectly elastic (horizontal)
\( MR \) vs. \( P \) \( MR < P \) \( MR = P \)
Long-Run Profit Possible (barriers) Zero (free entry)
Efficiency Allocatively inefficient Allocatively efficient

Deadweight Loss of Monopoly

Because a monopolist restricts output below the competitive level and charges a higher price, society loses surplus. The triangle between the demand curve, the \( MC \) curve, and the monopoly quantity represents deadweight loss (DWL).

Price Quantity D MR MC DWL \(P_m\) \(P_c\) \(Q_m\) \(Q_c\)

The Natural Monopoly

A natural monopoly arises when the minimum efficient scale is so large relative to market demand that a single firm can produce the total output at a lower average total cost than multiple firms could. Think utilities: water, electricity, rail networks.

Cost / Price Quantity ATC D ATC declines over the entire relevant range of demand

How to Solve Monopoly Problems

1
Write down demand and cost functions. Identify \( P(Q) \) (inverse demand), \( TC(Q) \), or individual cost curves (\( MC \), \( ATC \)).
2
Derive \( MR \). If demand is linear \( P = a - bQ \), then \( MR = a - 2bQ \). Otherwise, use \( MR = \frac{dTR}{dQ} \).
3
Set \( MR = MC \). Solve for \( Q^* \).
4
Find \( P^* \). Substitute \( Q^* \) back into the demand equation (not the \( MR \) equation).
5
Calculate profit. \( \pi = (P^* - ATC(Q^*)) \times Q^* \), or \( \pi = TR - TC \).
6
Find DWL (if asked). Compare monopoly outcome (\(Q_m, P_m\)) to competitive outcome (\(Q_c\)) where \( P = MC \). $$ DWL = \frac{1}{2}(P_m - MC)(Q_c - Q_m) $$

Worked Example: Finding \( Q^* \) and \( P^* \)

1
Derive \( MR \): \( MR = 100 - 4Q \)
2
Set \( MR = MC \): \( 100 - 4Q = 20 \) \(\rightarrow\) \( 4Q = 80 \) \(\rightarrow\) \( Q^* = 20 \)
3
Find \( P^* \) from demand: \( P = 100 - 2(20) = \) \( \$60 \)

Worked Example: Calculating Profit

1
Total Revenue: \( TR = P^* \times Q^* = 60 \times 20 = \) \( \$1{,}200 \)
2
Total Cost: \( TC = ATC \times Q^* = 30 \times 20 = \) \( \$600 \)
3
Economic Profit: \( \pi = TR - TC = 1{,}200 - 600 = \) \( \$600 \)

Worked Example: Deadweight Loss

1
Find competitive \( Q_c \): Set \( P = MC \): \( 100 - 2Q = 20 \) \(\rightarrow\) \( Q_c = 40 \)
2
Compute \( DWL \) triangle: Base = \( Q_c - Q_m = 40 - 20 = 20 \). Height = \( P_m - MC = 60 - 20 = 40 \).
3
\( DWL \): \( \frac{1}{2} \times 20 \times 40 = \) \( \$400 \)

Price Discrimination

A monopolist with market power may charge different prices to different consumers for the same product. This requires the ability to segment the market and prevent resale.

First Degree
Charge each consumer their maximum willingness to pay. Captures all consumer surplus. Eliminates DWL.
Second Degree
Quantity discounts: different prices for different quantities purchased (e.g., bulk pricing).
Third Degree
Different prices for different groups (student vs. adult tickets). Most common in practice.

Regulating a Monopoly

Marginal-Cost Pricing
Set \( P = MC \). Allocatively efficient, but if \( MC < ATC \), the firm incurs losses and needs a subsidy.
Fair-Return Pricing
Set \( P = ATC \). Firm earns zero economic profit. Not fully efficient but sustainable without subsidies.

Common Mistakes

✕ Pricing off MR
Students set \( P^* = MR \) at \( Q^* \). The price comes from the demand curve, not the \( MR \) curve.
✕ Assuming Max Revenue = Max Profit
Revenue is maximized where \( MR = 0 \). Profit is maximized where \( MR = MC \). These are different quantities.
✕ Ignoring ATC for Profit
A monopolist can incur losses if \( P^* < ATC \). Market power does not guarantee positive economic profit.

Monopoly Summary

Concept Key Formula / Rule
Profit-Max Rule \( MR = MC \)
Linear \( MR \) If \( P = a - bQ \), then \( MR = a - 2bQ \)
Monopoly Price Read \( P^* \) from demand curve at \( Q^* \)
Economic Profit \( \pi = (P^* - ATC) \times Q^* \)
Deadweight Loss $$ \frac{1}{2}(P_m - MC)(Q_c - Q_m) $$
Allocative Efficiency Requires \( P = MC \) (monopoly fails this)
Perfect Price Disc. All \(CS\) captured; \(DWL = 0\); \( Q = Q_c \)

Question 1 of 5

A profit-maximizing monopolist determines its price by finding the quantity where \( MR = MC \) and then:

Question 2 of 5

A monopolist faces demand \( P = 80 - Q \) and has constant marginal cost \( MC = 20 \). What is the profit-maximizing price?

Question 3 of 5

Which of the following is true about a natural monopoly?

Question 4 of 5

Compared to the perfectly competitive outcome, a single-price monopolist produces ___ output at a ___ price.

Question 5 of 5

Under perfect (first-degree) price discrimination, which of the following is true?