Personal Branding For College Applications & Beyond

About Joanna

A proud alumna of Georgetown University, Joanna has decades of experience in the college admissions and standardized testing space. She’s a longtime admissions interviewer and current member of the Board of Governors at Georgetown, has worked for standardized test agencies (the Graduate Management Admission Council and HR Certification Institute) and prep companies (Veritas Prep), partnered with a great many admissions offices, and served as a college admissions consultant for hundreds of applicants to elite programs. As a nonprofit marketing executive, she focuses her efforts on educational technology and higher education, and volunteers her spare time at a variety of athletic and military organizations including Dog Tag Bakery, Team Red White & Blue, the Ironman Foundation, and the Pat Tillman Foundation.

About the class

Applying anywhere–to college, for scholarships, for jobs–is a branding exercise. You have a limited time & space to convince decision-makers why they should accept, approve, or hire you. In fact, much of life is a branding exercise: your social media profiles and the way you introduce yourself to new people all give people a quick chance to determine who you are and how they feel about you.

So branding is essential for college, career, and life. What can you do about that? Join expert college admissions coach and marketing professional Joanna Graham for an interactive exploration of personal branding and specifically the strategies you can use to build a brand worthy of admission to your top colleges. You’ll learn how to articulate your purpose while keeping your voice authentic and unique , identify your audience and competition, and determine how to manifest your brand as an elevator pitch that schools won’t forget.