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Advertising is present almost everywhere you look. On billboards and television, in newspapers and magazines, on the radio, websites, and on products themselves. Ranging from cereal boxes to high-end fashion, advertising works to entice customers to spend their money on purchasing the advertiser's particular brand of product or service. Good advertisers rely on not only visual design skills and creativity, but an understanding of their product's key features and the particular audience to which they are advertising. Good advertisers have a solid understanding of written and visual rhetoric; the possibilities and restrictions presented by different forms of media, cultural imagery and tropes; and a deep understanding of psychology, sociology, and economics.
With the popularization of digital media, advertisers may now be expected to adapt their work from traditional media into new media, like social websites and apps. Developing not only the basic foundational skills used in advertising, but being up-to-date in current digital trends, may help you get a leg up on the competition when looking for a job in advertising. Whether you're struggling to grasp the basic principles of advertising in an introductory class, want feedback on the first sketches for your senior project, or want to develop advertising skills to add to your resume, personal advertising tutoring can help you to master each concept in full.